A web hosting business hosts websites for companies and individuals. Naturally, the website of the web hosting company has to be compellingly enticing and at the same time be aesthetically pleasing and informative. If a web host cannot create a respectable website for itself then it will have a hard time convincing a company that it can provide desirable services for them.
A web host should have a website that is not just functional and good enough but one that mesmerizes the visitor. Only then would the web host manage to win clients and get the contracts to host their websites.
What a web host should do is use WordPress hosting themes. Compelling designs, impressive aesthetics and a convenient layout with the right features are what WordPress web hosting themes would offer you. With the right choice of WordPress hosting themes, not only would you have a wonderful website for your brand but you would also be able to convince your potential clients that you are the one to host websites for them.