The theme is arguably the most important element of any WordPress powered site. The structure consists of multiple files that are unified into one overall design, so you get not only how your website looks but the theme also influences how your site functions. With WordPress ecommerce themes, form and function must be just right or your new store isn’t going to be successful.
When looking for the best WordPress ecommerce themes for your particular projects, there are several features that must be considered. The design is important, as it’s always preferable to have a nice-looking, attractive website, but also because the overall design help the site to function properly. The underlying design architecture is far more crucial than the appearance of the site.
Flexibility is key to WordPress ecommerce themes. The rapid pace of new technologies and new methodologies in ecommerce will quickly render a rigid theme obsolete. Make sure that you find a theme that is both versatile and flexible to keep pace with changes to your business.
An easily understood and intuitive navigation system is a must when it comes to good WordPress ecommerce themes. You will make far more sales when it’s easy for the customers to find all your products quickly and then be able to checkout in the minimum amount of time or hassle.
Naturally, your theme must have a functional and effective shopping cart. This is generally provided using a plugin, so it is usually a good idea to pick the plugin you like best first, then find a theme. Many WordPress ecommerce themes are designed to work with a particular shopping cart plugin, which is why choosing that feature first can help lead you to the best theme for your store.
Additional features that you may want to consider are the ability to showcase certain products in some way, such as sale items, and a search function that lets customers search your entire catalog to find the product that they are looking for.